It started in the 1990s, like many people who work in marketing today. Numerous new types of marketing strategies have emerged since then, and the business has evolved at a breakneck pace.
Marketing teams convey the benefits of their product or service to the public in a variety of types. However, what is the best way to achieve this? This post will educate you about 19 different types of ways to advertise your marketing, which you may use into your next marketing campaign.
Primary Types of Marketing Strategies
Terms like “marketing,” “business,” and “employment” are regularly used in this sector. Your marketing will not be able to grow if you do not advertise it. Marketing is a constantly evolving field. Let’s take a look at the various types of marketing strategies, as shown in the table below.
Traditional Type of Marketing Strategy
Brands are promoted through offline channels such as billboards and marketing advertisements, which were common prior to the development of the internet. When considering billboards, fliers, and radio advertisements, keep the following in mind:
Because people lacked the information they have today, most traditional marketing relied on outbound strategies like print, television commercials, and billboards.
Content Marketing
Content marketing is an important part of inbound and digital marketing because it is one of the most effective types of marketing strategies to persuade your target customers to buy from you.
It entails creating, publishing, and distributing content to audiences who are interested in your message via free and paid channels such as social media, blogs, videos, ebooks, and webinars.
You want to help your audience on their way to becoming a customer with content marketing, also known as “shared content.” It’s critical that you understand what your customers want to know before they buy.
Next, make a content calendar to help you write and manage your content. Having a content management system (CMS) also makes writing and posting easier.
Inbound Marketing
On the other hand inbound marketing, seeks to persuade people to buy from you rather than to disrupt them. Inbound marketing is similar to digital marketing in that consumers can conduct research online while navigating their own buyer’s journey.
You want to attract visitors when you first start with Inbound. Then you want to keep their attention and happiness. Your first goal should be to create valuable content and experiences that your audience will value and will encourage them to visit your business.
The next step is to communicate with them using technologies like email marketing and chat bots, while also continuing to provide them with value. Finally, as an empathic expert, you satisfy them by continuing to assist them.
Digital Marketing (Best Types of Marketing Strategies)
Digital marketing is the polar opposite of traditional marketing. It employs previously unseen technologies to reach out to people in novel ways. These types of marketing strategies encompasses all of your online marketing efforts.
Businesses use digital tools such as search engines, social media, email, and websites to communicate with and acquire new customers.
Outbound Marketing
When a company uses outbound marketing, it makes cold calls, sends emails to a pre-purchased list, or places newspaper advertisements.
This is known as “outbound” marketing because it entails sending a message to people even if they do not want to hear it.
Search Engine Marketing
SEM, or search engine marketing, refers to all of the methods for increasing your company’s visibility on search engine results pages (SERPs). You can use SEM to ensure that your company is the first to appear when someone searches for a specific term.
There are two types of marketing strategies of SEM: Google search engine optimization (SEO) and pay-per-click advertising (PPC).
To begin with SEO, you must first educate yourself on search engine ranking variables before creating content that search engines can index.
Pay-per-click (PPC) search engine marketing (SEM) is the practise of bidding on keywords to have your advertisements appear in places such as Google Ads. There are also tools that make the process of setting up and managing PPC ads easier.
Email Marketing (Popular Types of Marketing Strategies)
Businesses can use email marketing to communicate with leads, prospects, and customers. Email campaigns can be used to increase brand awareness, direct visitors to other channels, advertise products or services, or assist customers in making a purchase.
Brands must follow three guidelines in order to send emails that are not spam. The rules are as follows:
Only email those who have expressed an interest in hearing from you. That is, they have chosen to participate.
Make it as simple as possible for them to unsubscribe.
When you contact them, be open and honest about your identity and how you can help them.
There are numerous methods for expanding your email list, and you must have a plan in place. This is the most common method of generating new leads. Lead generation forms can be integrated into your website.
To send, track, and measure the effectiveness of your emails, you’ll need email marketing software and a customer relationship management system. It might be a good idea to look into email automation software that sends emails automatically based on predefined criteria.
Social Media Marketing
Social media platforms such as Facebook, Instagram, LinkedIn, and Twitter can be used by brands to promote their businesses and connect with customers on a more personal level.
When it comes to social media, however, two factors are critical: relevant content and consistency.
Because people do not use social media to make purchases, it is critical to strike a balance between promotion and enjoyment. Individuals who like, share, and comment on interesting photos and content are more likely to become customers for your company.
Let’s talk about consistency now. That is what keeps your followers coming back. How will they become passionate about your brand if they don’t see it on their timeline on a regular basis? There are numerous social media apps that allow you to easily share content across multiple networks. These tools make it easier to complete the task.
Video Marketing
According to 87 percent of marketers, using video in their marketing strategy generates revenue. This is based on a Wyzowl study from 2019. Whether for your website, YouTube channel, email list, or social media following, video can help your brand increase visibility, sales, and deal completion.
You can even evaluate, nurture, and score leads based on how they use specific video marketing tools.
Conversational Marketing
Conversational marketing refers to the ability to have one-on-one conversations with your customers via a variety of different channels. Customers can meet with you whenever, wherever, and however they want. It’s more than just live chat. It includes, among other things, phone conversations, text messages, Facebook Messenger, email, and Slack.
When you first start, you’ll need to figure out which mediums your target audience prefers. Individuals find it difficult to manage multiple channels without experiencing delayed response times, internal confusion, or lost work time. This is the problem. That is why it is critical to use conversational marketing tools to streamline your workflow, such as a single inbox.
Voice Marketing
Voice marketing, which makes use of smart speakers such as Amazon Alexa and Google Home, allows you to provide value to your audience and answer their questions about the topics that are most important to them.
Using relevant keywords to optimise your website for voice search isn’t the only types of marketing strategies to be creative. You can also create a Google Home action or an Alexa skill.
The Uber Alexa skill, for example, allows users to request a ride with a simple voice command, such as “Get me to the airport.” TED has created a way for Alexa users to find TED Talks by topic, tone, or speaker.
Influencers Marketing
Influencers are more likely to share your brand’s marketing message if you reach out to them early and have a plan in place to get people talking about you. Invest in social listening software that allows you to monitor how your customers respond to keep track of your progress.
Influencer marketing is a method of generating discussion about a product or service. Influencer marketing is a method of reaching out to those who already follow you on social media. Influencers are experts in their fields who have earned the trust and devotion of the audience you’re attempting to reach.
To begin, you must decide on the type of influencer with whom you want to work and your influencer marketing strategy. Following that, you’ll want to make sure your influencer meets certain criteria in order to align with your strategy and budget. Consider their market niche, audience size, and current performance.
Types of Marketing Strategies PDF (Download for Free)
There are a plethora of fantastic resources available to help you learn more about marketing strategies types, and we’ve compiled a list of the best ones to help you understand it better, including a wide range of top best types of marketing strategies examples.
You can download the different types of marketing for free and use it in your research and development courses and classes. You are free to re-use it for educational and practice purposes.
Conclusion
Marketing is the process through which a company advertises its products or services through conventional or online means. The goal of any types of marketing strategies is to raise public knowledge of a company’s products or services and encourage consumers to choose them over competitors.
